Brand workshop helps Ovenden to redefine their brand purpose and to update a 45-year old identity.
Ovenden is a family-owned, Kent-based company with over 45 years’ experience in haulage, plant hire, demolition and aggregate supply. They offer a diverse range of services – from delivering bulk bags of bark chippings to supplying 70 tonne excavators.
Commissioned as part of the Design Council’s Designing Demand programme, Remedy was asked to run a full day’s brand workshop with the Ovenden team. The workshop helped to uncover brand strengths, define a brand proposition and gain commitment from all the directors for a re-brand.
As a brand that has grown organically, Ovenden comprises four separate companies, each run by different family members. A changing customer base and an increasingly competitive marketplace meant that it was time to rethink and update the brand across the whole organisation.
Remedy created a solid identity that fully reflects the Ovenden brand promise “the team you can trust to deliver what you need, when you need it and at the right price”. Brand guidelines were also developed to help ensure that the brand is applied consistently across a wide range of applications.
Following the rebrand, the new identity has been rolled out across stationery, brochures, advertising and livery. A new content-managed website gives the client full control over their site. Social media training also helped the company to confidently increase their online audience engagement. Remedy continues to work with Ovenden across a wide range of their marketing communications.
A happy client
"We asked three agencies to pitch for our rebranding and we chose Remedy Creative. It proved to be an excellent decision. As well as your obvious skill in getting our new branding right, you have also proved adept at bringing the family together to work on this project. It is impossible not to feel proud when you see the new branding being emblazoned on the latest piece of heavy machinery."