A brand update helps to refresh and unify the Marshall-Tufflex brand proposition
Marshall-Tufflex has established an enviable reputation for the manufacture of cable management systems. In recent years it has also moved into the Energy Management market; manufacturing products to reduce energy usage, such as Voltage Optimisation units and Boiler Management systems.
In February 2013, we successfully pitched to rationalise and re-design the branding for their two divisions of cable and energy management. The core of the brief was to bring the two divisions in line with each other, so that they could be communicated using a consistent brand tone-of-voice.
We have applied the new branding to brochures and exhibition graphics, and created comprehensive brand guidelines. The new branding has helped to create a more modern image whilst retaining much of the existing brand equity. The new, unified branding means that the company’s materials now work as one integrated whole.
A happy client
"Working with Remedy Creative has once again been a pleasure, the whole team has made the process of rebranding a very easy process. You took the time to listen and understand our complex objectives and came up with a design that exceeded our expectations, bringing us into the 21st century. The design is clean, fresh and confident and works perfectly across all our marketing material, from brochures to exhibition stands. We absolutely love it – thank you!"