Liberty Human Rights

A multi-channel campaign increases membership and supporter donations.

Liberty has been protecting civil liberties and promoting human rights since 1934. The Communications Data Bill (or Snoopers’ Charter) was seen as a serious threat to personal privacy in the UK.

The bill proposes that all communication service providers in the UK, (phone, internet and email) should stockpile private data and make it available for public bodies to access, for purposes other than crime prevention. 

Liberty believes that this could lead to a potential misuse of our personal data. Remedy was asked to create a campaign that would clearly communicate the threat and request support to help Liberty oppose the bill.

We created a multi-channel campaign, primarily targeting adults aged 25 and over, posing the question ‘How private is your private life?’ 

The campaign ran across press advertising, Direct Mail, magazine inserts, digital advertising, email marketing and the Liberty website. The intimate nature of the audience's ‘private’ data was communicated through the use of provocative headlines and impactful visuals to demonstrate the seriousness of the issue. 

Campaign landing page design

Campaign press advertising

Campaign direct mail

 

A happy client

"Within an incredibly short time frame you turned around a brilliant multimedia fundraising campaign. We were delighted with your creative and strategic approach to the whole project. The campaign was a great success both in fundraising and raising awareness; not only were we able to generate donations and increased membership subs but we were ultimately successful with the campaign and the ‘Snoopers’ Charter’ has been scrapped (for now)."
Pippa Johnson – Development Officer