Rebrand and website to launch an international consultancy
Hook Tangaza provides economic, regulatory and international affairs advice to governments, funding agencies, membership organisations and professional service firms.
In 2016, existing client, Hook International merged with Tangaza Advisory Services to form a new consultancy, Hook Tangaza.
With an increased global reach and a new company name, the client required a completely new identity and website.
An understated, typographic approach was adopted to reflect the status of Hook Tangaza’s expertise and the international clients they work with.
The subtle interaction between letterforms in the main logo and monogram is an expression of Hook Tangaza’s core offering of global connectivity. The dominant purple and accent blue in the colour palette have been retained from the previous Hook International identity to aid brand recognition with existing clients.
Remedy has designed and developed a new, mobile friendly site with a fresh, contemporary feel that better aligns with Hook Tangaza’s brand positioning. The new site is easy to content manage and uses subtle parallax motion, such as shrinking logo and sticky navigation beyond the Home page, to enhance user experience. We have also created stationery, a brand toolkit and document templates.