The Gym

Signage design and comprehensive guidelines

This national chain of low-cost, no contract gyms needed signage design with maximum impact, to attract new members and increase brand awareness. 

Remedy was approached to design signage for new sites and apply their new branding to existing schemes. Signage application also includes sites at the pre-sales and pre-exchange stages, to announce that The Gym is coming. This helps to increase brand awareness, drive web traffic and encourage membership sign-up. 

Part of the design challenge is in applying The Gym brand consistently across a wide variety of sites, from town centre shop frontages to large retail park units.

As well as continuing to work on new launches, we are developing designs for interior feature walls and have produced comprehensive signage guidelines.

Signage, wayfinding

Signage, design guidelines

Shop front signage design

Exterior signage design

Exterior signage, wayfinding

A happy client

"Having recently rebranded, we needed an agency to take our brand across Signage. With a diverse mix of buildings and an incredibly tight deadline, this was a big initial ask. You have played a key role in developing our brand to achieve maximum standout and have also produced a complex and brilliantly executed set of Signage guidelines. As well as being extremely reliable and quick to grasp difficult briefs, you are a great bunch of people to work with too!"
Jane Mitchell – Signage Manager