Research report and launch materials help to position EPG as a trusted source of information in the healthcare sector
Digital healthcare publisher, EPG Health Media, asked us to help bring their latest research report to life. Aimed at the pharmaceutical industry, the report sheds light on the current content needs and engagement behaviour of Healthcare Professionals in the digital age.
The main challenge was to take an information and statistics-heavy document and create a report that was engaging and easy to read. We designed a 52-page report that uses a combination of infographics, graphs and charts to present the research findings. We also produced summary infographics, exhibition banners, flyers and a PowerPoint presentation to support the launch of the report at the 7th Annual Digital Pharma Europe Conference in Rome.
The launch was very successful, with the client receiving positive feedback on the design of the report and supporting materials, and more importantly, lots of interest in the research findings.
Since the launch, the summary infographics have been used in social media to drive web traffic and encourage downloads of the report.
"Thank you again for doing such a great job in achieving the polished and professional image we were aiming for. Your attention to detail and management of a tight schedule from the initial brief to sign-off has been really impressive. It’s been a real pleasure to work with you all and we’re already thinking about next projects!"
Michelle Kelly – Marketing Director, EPG Health Media (Europe) Ltd