A brand refresh and responsive website helps to drive sponsored challenges and broaden reach.
Childreach International is a young and dynamic charity. The majority of their supporters are University students, signing up for international sponsored challenges.
The client felt that their existing website didn't adequately reflect their brand values, showcase their work or encourage supporter engagement. It was also developed in a Content Management System (CMS) that they found difficult to use.
Remedy worked closely with the client to develop an engaging, responsive website that helps to expand their fundraising base away from Challenge Events. We recommended the Drupal CMS, which integrates better with their existing CRM system.
We also suggested a subtle refresh of their brand identity and produced brand guidelines to define how their brand should be applied across all their marketing communications.
A new email template was created to help ensure that their supporter email campaigns were aligned with the website and refreshed identity.
A happy client
"Everyone at Childreach International is absolutely thrilled with our new website, which communicates our work with children as at the forefront of what we do. During the project you were brilliant to work with and went above and beyond to help us make our global brand consistently express who we are as an organisation."