Cheesman Automotive

Brand strategy and rebrand

Founded in 1973, Cheesman is a manufacturer of specialist exhaust systems and automotive parts for niche or modified vehicles – from sports cars to commercial vehicles.

Remedy was asked to facilitate a brand workshop with the Cheesman team to help define a brand positioning and proposition. As part of this process, we also carried out research with their existing and past customers to better understand external perceptions of the company.

Following the workshop, we wrote a focused creative brief to steer the creative process and inform any decisions that were made during a complete brand overhaul.

Cheesman offer a specialist, high-quality product and service. This is reflected in the new brand identity, and strapline – ‘The perfect fit’. We have taken a no-nonsense, contemporary design approach that better reflects the company’s credentials as established and trusted experts in their field. 

To ensure that the branding is used consistently across all communications, we have created comprehensive guidelines including stationery and vehicle livery templates.

Brand strategy, branding design

Stationery design, and printed brochure

Brand guidelines