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Animal Aid
Brief: Animal Aid is a not-for-profit, animal welfare organisation. The client asked Remedy to come up with a party bag-full of ideas to help them celebrate their 30th birthday.
Solution: The challenge was to tackle sensitive issues, but educate and entertain people from all walks of life.’10 Ways to Transform Your World’ allowed us to make light of some heavy subject matter and focus on positive end benefits. Remedy devised and project managed a complete roadshow including production of the trailer and organising 30 venues across the UK. We also gave the family-friendly treatment to literature, a touch-screen quiz and campaign film.
Result: The roadshow was an all-round success. Visitors who had never even considered these issues before were photographed making pledges. Their images were then uploaded to a micro site where they could find out more about Animal Aid and their work.
see more work for this client:
other work - Animal Aid – Horse Racing
other work - Animal Aid - '10 ways' film
other work - Animal Aid - touch-screen quiz
kind words
"We worked with you on the roadshow because everything you have done in the past has been imaginative and professionally executed. Once again, you have delivered, and it has been a pleasure working with you."
Andrew Tyler
Director, Animal Aid