print:

Pet Works
Capita Learning & Development
Animal Aid
Connect – London Centre
Brebners
I CAN
Samantha Wood
Shaw Healthcare
Connect – Impact Report

Brief: For 10 years, Pet ID has trained and supplied pet microchipping equipment to vets, animal welfare organisations and local authorities. Remedy won a three-way pitch to help re-think the company structure and communicate a broader offering including pet food, accessories and insurance. The re-brand included a new website, exhibition graphics and a broad range of printed materials. Design for print covers corporate stationery, folders, DL and A5 leaflets, posters, point of sale material and product sheets.

Solution: Remedy conducted research with pet lovers and vets and facilitated a brand workshop. Outcomes from the workshop led to re-naming the umbrella brand 'Pet Works', with 'Pet ID' sitting underneath it as their microchipping product alongside other sub-brands. As well as producing design for print, we have developed a comprehensive brand guidelines document to enable the client to continue to apply the brand consistently, both internally and to external audiences.

Results: The re-design better reflects the product offering and positions Pet Works head and shoulders above the competition. All marketing materials present the brand consistently and confidently – and the client is thrilled with the results.

Visit: www.pet-works.net

see more work for this client:

branding - Pet Works
online - Pet Works
other work - Pet Works

kind words