Brief: Pepenbury supports adults with learning disabilities. When they celebrated their 80th birthday, Remedy was asked to start the party with a new corporate identity.
Solution: After brand workshops with Pepenbury’s service users, we created an 80th birthday logo that ran for a year. This was then simplified and rolled-out across all sub-brands with a shiny new colour palette to define Pepenbury’s different initiatives. We also produced brand guidelines, signage, stationery and annual reports.
Result: The new identity re-positioned Pepenbury as a modern, forward-thinking organisation. This helped lay the foundations for an ambitious re-structuring programme and before you could say re-brand, they had secured corporate support from AXA PPP.
“Everyone loves the new identity. It’s fresh and modern and exactly what we needed. By involving the Pepenbury team and especially our service users, Remedy has made everyone feel a part of the change. Thank you.”
Head of Development & Fundraising, Pepenbury