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Showan Hydraulics
Brief: Showan Hydraulics manufactures and repairs hydraulic cylinders. After 25 years of blood, sweat and axle grease, the client wanted a brand identity and marketing materials that better reflected their status as one of the UK’s foremost hydraulic specialists.
Solution: Remedy suggested a no-nonsense approach to add punch to the brand and target big players in the demolition, agricultural and marine industries. A new industrial, orange and black colour palette helps the client roll with the big boys.
Result: Showan is now in a much better position to approach bigger clients. The new identity has helped open the doors to some impressive contracts including the Dover Harbour Board and Eurotunnel.
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“We needed an evolution of our brand that was easy for our long-term clients to accept, but at the same time, we knew we needed to make a much more confident statement in order to attract bigger contracts. The re-brand has helped us to do exactly that.“
Jonathan Showan
Managing Director, Showan Hydraulics