Why might your organisation need a brand map?
Brand mapping will help if:
- Competitors are stealing market share
- Your sector has changed, but your organisation hasn’t
- You have ambitious plans for growth
- Your brand’s mission/vision has become confused
- You want to engage with new audiences
What to expect
A successful brand mapping exercise is based on research of your current brand positioning. This may entail focus groups, telephone research, face-to-face surveys, email surveys and/or a brand workshop.
Traditional brand mapping models employ horizontal and vertical axes, with two pairs of brand positioning parameters eg. Corporate – Friendly and Modern – Traditional.
This kind of mapping can be useful for a quick overview of where your brand currently sits in the marketplace. However, Remedy’s brand mapping process looks forward to where your brand needs to be positioned in the future and how this will impact on your organisation.
Our process begins with a proposed core or brand essence and works outwards to cover every related detail and brand asset. This may include your core proposition, brand values, brand personality, your customers, products and services, your staff, logo, brand colours, marketing communications, imagery…
How a brand map will help your organisation
A brand map is an invaluable visual tool for anyone who is responsible for an organisation’s internal or external brand perception. A Remedy brand map will provide:
- A clearer vision for your brand
- A guide to inform future marketing and communications decisions
- A brand structure to help you achieve your business goals
- A simple, jargon-free tool that all departments will understand
For more information, call us on 0845 108 1251.
“Earlier this year I took advice from the Design Council in the selection of a marketing agency. Remedy were one of four selected. Your presentation was of a high standard, you understood our business and convinced me that you could help increase membership and improve customer retention.
Throughout the project you have acted in a very professional manner and clearly explained the strategy required to achieve the desired results. The action plan produced has given me a coherent template for success and results are already being achieved as a consequence. I would have no hesitation in recommending Remedy Creative.”
Chief Executive, Sports Centre
get in touch
If you need to establish, strengthen or re-position your brand, let’s talk.
0845 108 1251