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New branding for stunning London venue
Remedy Creative and PR Agency, Davies Tanner are working together on an amazing new London conference venue.
Friends House in Euston Road, London, is the historic headquarters of Quakers in Britain. It has a range of meeting and conference facilities available to hire and is undertaking a major re-development of its central hall ‘The Large Meeting House’. This new space will be a destination venue for large conferencing events and features a spectacular pyramid ceiling with a central skylight.
Remedy was asked to generate name ideas and work on a brand positioning. ‘The Light’ was chosen along with a strap line ‘The home of inspiring events’. Light not only reflects the architectural theme, but also ‘inner light’ is a central idea of the Quaker faith.
Since the name was approved, we have been developing a brand identity, website, exhibition stands and other comms.
The Light will be launched towards the end of 2014 or early 2015.
The Light at Euston offically launched in November 2014, and it was great to see the new brand up in lights – literally. Take a look at their new website below.