Archive for the ‘typography’ Category

Winning poster done / Now winging its merry way / To Linda Gardner

Monday, September 19th, 2011

The prize in our Haiku competition was popped in the post yesterday to winner, Linda Gardner.

Her lovely poem captured the mood of Summer in just 17 syllables, no mean feat.

See all of the competition entries here

Mind your Ps and Qs! The forgotten art of typography

Monday, September 6th, 2010

The quick brown fox jumps over the lazy dog.

The above sentence took a few of seconds to type out, and wouldn’t take much longer to print. Control P; Return – easy.

Rewind a hundred years or so and it wouldn’t be such a care-free process. A visit to St Bride Printing Library in Fleet Street got me hooked on the old method of typesetting; composing layouts using metal type and printing them using a letterpress.

The skill and dexterity that was needed to produce the simplest of things was fascinating. By comparison, the art of printing as we know it today is such a straightforward and accessible process. Something that takes hours to produce using letterpress, can be done in a matter of seconds with a computer.

I was intrigued to find out how digital typesetting compares in technique to the handling of physical type as a way of composing text. So my curiosity got the better of me and led to the purchase of a 1960′s Adana press, along with a shed-load of hot metal type to go with it.

press

A few hours into my first printing attempt, it was clear I had no idea what I had gotten myself into. I suddenly found typesetting to be a truly painstaking process – having to compose each individual character upside down and back-to-front to form words, sentences and paragraphs – with mistakes so easily made.

pressmetal

Despite the fact that letterpress is an outdated medium; as an educational tool it gives designers the knowledge of the fundamental basics of good typography. It’s the so-called minor details of typesetting that can have a huge affect on the legibility of a sentence or paragraph. Details such as leading and tracking are (more often than not) forgotten, ignored, or simply unknown to many designers in the digital age. Whereas with letterpress, these details are so significant to the outcome of a piece of design.

pressprint

After a couple of weeks slaving over the press, I found the whole process became quite inspirational. It wasn’t just about handling the type, but how it informs the way in which you approach everything from type to layout. As letterpress is so laborious and time consuming, I found myself making conscious design decisions prompted by a concrete understanding that each minute decision affects the outcome.

There is no denying the fact that digital technology has revolutionised the way in which graphic designers produce their work – speed, creative freedom, and accurate print reproduction being the major advantages. But I believe there is a case for the letterpress process to continue to be practiced, especially in education. The (eventual) simplicity and technologically uncomplicated nature of the process means that it is a fantastic way to learn the basic rules of typography and design. And of course, once you master the rules, you are free to break them and produce some truly wonderful work. All hail the mighty letterpress!

Typefaces gives us signals – Erik Spiekermann raps!

Wednesday, July 22nd, 2009

For some excellent musings on typography and design from the very wonderful Erik Spiekermann, you simply must watch this great video, written by Mike Croft, featuring Erik Spiekermann; produced by Alphabeat & Parson Research:

A prolific designer, Erik has been responsible for some of the best typeface designs of the last 20 years, was the co-founder of FontShop and has designed faces for Nokia and The Economist.

We would also heartily recommend his seminal book, Stop Stealing Sheep

Baaa-rilliant!

West Kent College turning out great creative talent

Wednesday, July 1st, 2009

The Remedy gang all trooped off to West Kent College on Tuesday, to see Sam’s (our junior designer) degree show. We first spotted Sam’s potential at the Graphic Design Higher Diploma end of year show, in 2008. This year he has completed his BA ‘top-up’ course and it has to be said, his work looked the business!!

Particularly liked his ‘My-tunes’ poster – a typographic representation of all the music he’s been listening to over the last year.

MyTunes

The show was of a much higher standard overall this year. There’s no doubt, there’s a really good crop of local creative talent out there. We’re just glad we grabbed Sam before the competition got their mits on him.

The fine art show was also really inspiring. One artist in particular caught my eye. Tracey Gurr’s set of drawings, ‘The Objective representation of Schizophrenia’, hit me like a ton of bricks, from the other side of the room. Each piece is a good 4 feet square and constructed in black pen, from intricate geometric shapes. They are both beautiful and unnerving in equal measure. You can see more of Tracey’s work at http://www.four-degrees.co.uk/

schizo–Tracey Gurr

If they don’t both get a 1st, I’ll eat my pencil case!

Say it with trucks – typography on the move

Sunday, May 17th, 2009

An Alphabet of Trucks

Love photography?
Love type?
Love trucking?

Then you’ll love Alphabet Truck by French photographer, Eric Tabuchi.

He must have driven half way round the world to get this.
It’s either genius or a waste of petrol. Either way we like it.

Keep on trucking: http://www.erictabuchi.fr/index.php?/images/alphabet-truck/