Archive for the ‘twitter’ Category

Power to the tweeple: Stephen Fry helps Adopt a Word

Friday, September 4th, 2009

Stephen Fry

We’ve mentioned adoptaword.com - our site for children’s communication charity I CAN before. Well the site is nearly 1 year old, and its been doing very well. We’ve been helping to support it throughout the year with press ads, online banners and email marketing, and recently we’ve been implementing a series of planned updates designed to enhance the adoption process, encourage more merchandise purchase and help boost income for the charity.

All good stuff then. However even we were pleasantly surprised by a very real demonstration of the power of advocacy, the influence of a celebrity and the efficacy of twitter…

Our client engaged in an active twitter conversation with Mr Fry, the World’s most prolific twitterer and being the awfully nice chap that he is, he responded. He adopted a word: wordy and then posted the following tweet to his 740,000 followers: We tweeple find communication easy www.adoptaword.com - a brilliant way to help those who find words hard. I adopted ‘wordy’ btw @adoptaword

His tweet was picked up around the globe and retweeted, multiplying its effect. Immediately and for the next week, the site took a lot of hits, with site traffic up to 1,000 times what it was before. There were people from all over the world wanting to adopt words and help, literally, spread the word. To date this one tweet has led to over £7,000 direct income for the charity, and this doesn’t include profit from merchandise that was also sold!

The client’s thoughts? “It’s amazing. I wish all fundraising was this easy…”

There’s more to come with adoptaword.com by the way, so watch this space… and in the meantime, if you would like to see how twitter can help you, please get in touch: jason@remedycreative.com

How to twitter better…

Monday, June 29th, 2009

Hootsuite owl
How did we ever live without twitter? 140 characters answering the simple question: what are you doing? Who ever thought it would grow up so fast and cause so much trouble. But as we all know, twittering too much and too often is dangerous, and a little compulsive.

We all need to twitter responsibly. Say the wrong thing to the wrong audience at the wrong time, and you can really come unstuck - Habitat is a great recent example of how not to use the hash tag.

So you want to get your habit under control? Fear not, there are plenty of tools out there that can help.

This is a short review of 4 of the tools we have been using to twitter our lives away.

twitter
twitter.com
The original, the place where it all started. Thanks to Biz Stone and his friends the wonderful invention of micro-blogging was born. The main website has all the things you need, including trending topics (or was it #tendingtropics) all in one place. You can easily control your account and privacy settings, block followers, search for topics that interest you and happily watch the world go by, or at least the main time line anyway. Get back to the source, and rediscover what twitter is all about.

twhirl
www.twhirl.org
Billed as “the social media client”, twhirl and its big brother seesmic take twitter to your desktop. It’s a desktop application built on the Adobe Air platform (think standalone applications built using Flash). It can handle multiple twitter accounts, each one having its own small window. This neatly separates home from work, but can get a little cluttered. Twhirl also supports URL shortening and can post images using TwitPic. We use it, but have so many applications already, this is one activity we are happy to keep online.

Tweetdeck
www.tweetdeck.com

This is like twhirl on steroids. It’s another Adobe Air desktop application, but this time, it attempts to bring all your twitter accounts under one roof. You can neatly separate out tweets, dm’s, replies etc, and the interface is very customisable. We like the ambition, but find it just too confusing. Tweetdeck is still in beta (it may have some bugs) but heh, what’s there to lose? It supports direct image posting, local trending and also has a full backup (twitter doesn’t do that) We mark it very promising, and it’s also available for the iPhone - as every self-respecting web 2.0 application should be.

Hootsuite
www.hootsuite.com
Now this is a late entrant, and a very good one at that. It’s a web-based service, can handle multiple twitter accounts, and wonderfully, supports scheduling. No more time wasting in the office, you can line all your tweets up for the day/week/month and they will be sent on time - very handy. It supports URL shortening, and crucially, any URL’s it shortens are trackable (for click-throughs) so you can see how popular your tweets have been - analytics for twitter - nice. It also has a little owl for a logo, which is kind of cute.

Please add your twitter tips and favourite apps - let us know how you’re using twitter, or if you’re not, and why.
One thing is certain, twitter isn’t standing still, so watch this space.