
We’ve mentioned adoptaword.com - our site for children’s communication charity I CAN before. Well the site is nearly 1 year old, and its been doing very well. We’ve been helping to support it throughout the year with press ads, online banners and email marketing, and recently we’ve been implementing a series of planned updates designed to enhance the adoption process, encourage more merchandise purchase and help boost income for the charity.
All good stuff then. However even we were pleasantly surprised by a very real demonstration of the power of advocacy, the influence of a celebrity and the efficacy of twitter…
Our client engaged in an active twitter conversation with Mr Fry, the World’s most prolific twitterer and being the awfully nice chap that he is, he responded. He adopted a word: wordy and then posted the following tweet to his 740,000 followers: We tweeple find communication easy www.adoptaword.com - a brilliant way to help those who find words hard. I adopted ‘wordy’ btw @adoptaword
His tweet was picked up around the globe and retweeted, multiplying its effect. Immediately and for the next week, the site took a lot of hits, with site traffic up to 1,000 times what it was before. There were people from all over the world wanting to adopt words and help, literally, spread the word. To date this one tweet has led to over £7,000 direct income for the charity, and this doesn’t include profit from merchandise that was also sold!
The client’s thoughts? “It’s amazing. I wish all fundraising was this easy…”
There’s more to come with adoptaword.com by the way, so watch this space… and in the meantime, if you would like to see how twitter can help you, please get in touch: jason@remedycreative.com

