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Carry On up the golf course in aid of Pepenbury

Tuesday, June 22nd, 2010

“All I need is a long-range bat and a short-range one”. So spoke Fergus Ross, Business Development Director of Warners Solicitors. And this pretty-much set the tone for the rest of the day.

This is the third time we’ve donned our plus-fours for the annual Pepenbury Golf Day and we’ve just about worked out which end to hit the ball with. We’ve worked with Pepenbury since 2006 and re-branded them in 2007 to celebrate their 80th birthday. Pepenbury help adults with learning disabilities and the golf day is a fundraiser to support their work throughout West Kent.

Remedy’s team this year was: Charles ‘Hacker’ Simpson and Kevin ‘Sand Wedge’ Gillard from children’s charity, I CAN; Steven ‘In the Rough’ Rodgers, Director of Rodgers and Rodgers; me driving the buggy Dukes of Hazard-style and the inimitable Fergus (who else do you know who uses a driver to tee-off, chip and putt with? No, seriously!).

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Fergus, Charlie, Kev and Steven (look out Tiger, we’re on your tail)

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The only course record we broke was the speed record!

We looked shambolic, lost dozens of balls and the scores were dreadful; all-in-all a great success!

A big thank you to everyone at Pepenbury and Woodlands Manor Golf Club for organising a fantastic day. See you next year (in the bunker, in the trees and occasionally on the fairway).

Posted by Jonathan in remedy | 1 Response

We’ve moved into our new home

Monday, June 7th, 2010

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After six fantastic years at The Southborough Centre, Remedy has upped sticks to central Tunbridge Wells. It’s been a cathartic experience; binning old copies of The Creative Handbook, Alf and BRAD. Even though we were sad to say goodbye to our old space, we’re really excited about our new home. Next time you’re in the area, call in for a coffee (we might even be persuaded to pop down the road for a shandy in Sankey’s).

Our number’s still the same and the postcode’s almost the same, but this is our new address:

17, Mount Ephraim, Tunbridge Wells, Kent, TN4 8AE

Posted by Jonathan in remedy | Add a response

A premium re-brand for AMA Insurance

Tuesday, May 4th, 2010

When you’ve lived with the same brand identity for 20 years, it takes a brave client to change. So we were really happy when Ashleigh Mackay and Associates asked Remedy to give their brand a total overhaul.

AMA are high-end corporate insurance brokers and risk management specialists. Their key customers are large corporate clients such as architectural glaziers and electrical contractors with bespoke insurance needs. They also work with high net-worth individuals including premiership footballers.

At our first meeting, Managing Director, Gary Mackay, summed up the company’s ethos very simply: “We don’t sell policies, we buy them on behalf of our customers”. Understandably, he was still quite attached to the old logo that had worked well for them since 1980. However, they had decided it was “time for change” and that they were looking for a “sharp and clean” new brand identity.

With this as the brief, we presented four routes which were all loved by the client.

After some deliberation and a minor tweak, the new AMA logo was born and we are just about to make a start on their new website.

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OLD LOGO                                                                SHINY NEW LOGO

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This is what Marketing and New Business Manager, Anne-Marie Dickinson had to say:

“We were impressed with the way in which you approached us as new clients; you took the time to understand our current business whilst considering our future aims and presented a perfect pitch. It wasn’t easy to decide which of the four options we liked the most but once we did, you were happy to make a tweak to the design, with which we are now delighted. We look forward to seeing designs for our new website – we know it will reflect our business perfectly.”

Here’s to great looking brands and brave clients.

Posted by Jonathan in branding, design, remedy | Add a response

Remedy goes back to college

Wednesday, April 14th, 2010

When I left art college in ‘84, skin-tight jeans and big hair were in and everyone was talking about the latest gizmo from Apple. Turn the clock forward 26 years and it appears that not much has changed.

Then, as now, the creative industry was buzzing with the possibilities promised by new technology. But no matter how advanced the technology becomes, the foundations of good communication remains the same.

Recently I was invited to West Kent College as a guest lecturer to meet the students on their HND Graphic Design course. First I had a whistle-stop tour of their portfolios. Magazine design, information graphics, website design, illustration, photography, typography… and in amongst the 20 or so portfolios, it was the IDEAS that made the difference.

Ideas are gold dust in our industry. It doesn’t matter how pretty a brochure, ad, exhibition stand, website… looks - it needs to connect with its audience and spark the required reaction. To unearth these ideas the creative industry needs designers, copywriters and art directors who are fired-up by great ideas, people that love breaking moulds, making headlines and creating the stuff that makes everyone else say “I wish I’d thought of that”.

It’s easy to be hypnotised by shiny colours and slick design execution, but you need more than this to get tongues wagging and tills ringing. And I’m pleased to say, there are still designers coming through West Kent College that
‘get it’.

After looking through their portfolios, it was question time:

“What do you do when a client insists on running with an idea you don’t like?”
“Where do you get your creative inspiration?”
“Do you ever run out of ideas?”
“What do you look for when employing a graphic designer?”
“How do you make sure you don’t get ripped-off as a freelancer?”
“How important is it to work in London?”

After an hour and a half of intensive grilling, I had just enough energy left to chat with HND course leader, Sancha de Burca and BA course leader, Tim Bones about the challenges they faced. We all came to the same conclusion; that as exciting as advances in technology and design software can be, the students with inquisitive minds and a love for cracking briefs with intelligent ideas, are the ones that succeed.

Good luck to everyone at West Kent College who will be graduating this summer.

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West Kent College Graphic Design Course leaders,
Tim Bones and Sancha de Burca

Posted by Jonathan in design, illustration, remedy | Add a response

The little green fella has been spotted!

Wednesday, March 17th, 2010

Thanks to everyone who entered our St Patrick’s Day prize draw by finding the little leprechaun hiding in our website.

We are pleased to announce the winner – Janet from Aqualisa.
Congratulations, the Father Ted Collection will be winging its way to you shortly.

For those of you who have apparently already had a bit too much of the ‘black stuff’ today, and couldn’t spot a little bearded chap wearing a green suit on our website, he was on the About Us page - and to be honest, he wasn’t exactly hiding.

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Happy St Patrick’s Day from Remedy Creative.

Posted by Jonathan in competition, remedy | Add a response

Animal magic at Remedy

Tuesday, February 2nd, 2010

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Remedy is really happy to have been chosen by The Chip Works to help with their brand and marketing communications strategy. The Sussex-based company supplies their professional micro-chipping system (Pet-ID) across the UK and is used by vets and zoos to chip everything from Dachshunds to Giraffes! They also provide pet insurance and accessories to discerning pet owners.

Following a three-way pitch, Remedy devised and hosted a brand workshop as the first step to determining a brand strategy. Over the next few months we will be evolving the brand architecture, creating a new e-commerce website, marketing literature and exhibition stand.

This is what the Sales Director of Pet-ID, Sarah Fry, told us: “We’re delighted to be working with Remedy Creative. This project is a huge step for Pet-ID and one we have taken with some trepidation, however, having met several agencies we immediately felt comfortable with you. You quickly understood our ethos and plans for the future. We look forward to our partnership developing and a successful re-launch later in the year.”

Animal-tastic!

Posted by Lisa in press release, remedy | Add a response

Competition winners

Monday, February 1st, 2010

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We asked you what you would like to see invented or re-imagined over the next decade, and you came up with some real humdingers:

Mind control, cigarettes that aren’t bad for you, hover shoes, mobile phones with built-in breathalysers, self-timing eggs…

Congratulations to Mark Starns, Nick Brandon, Steve Everest, Fergus Ross and Kevin Gillard and thank you for your creativity / lunacy.  You’ll all be receiving a copy of Schott’s Almanac 2010 in the post. In the meantime, if anyone really does design a remote control with mute button for the kids, remember you saw it here first.

Hover boots image Robert McCornet

Posted by Jonathan in amusing, competition, remedy | Add a response

Goodbye noughties, hello tenties…

Tuesday, January 12th, 2010

We waved goodbye to Northern Rock, Tony Blair and the Pyrenean ibex, but we also said “how do you do” to Facebook, The X-Factor and a new species of slug (Selenochlamys Ysbryda) that was discovered in Cardiff.

But what we really want to know is what the next 10 years has in store.
If it were up to Remedy we’d like to see:


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The square sausage
Evenly fried every time and no chasing them around the pan.

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The Apple iDream
Designed in California – now you can re-live the dream.

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Self-pairing socks:
You lose them, they find each other – brilliant!

And how about…

– The ‘life-rewind’ button is launched (to un-say stupid things)
– The Royal Mint brings out a 99p coin
– Someone invents a cheddar that lowers cholesterol
– Edible carrier bags introduced – no more eco-guilt, or bags for life
– Digital wallpaper. You want to change the pattern? Push a button!
– A dunking biscuit is designed with perfect absorbency potential
– Wireless power hits the market – no more spaghetti behind your computer
– Force-fields as standard on cars – doesn’t matter how bad your parking is
– The animal translator means Patch can tell you exactly what he wants for tea
– The personal teleporter becomes reality – leave work 5.30, arrive home 5.30.

Now tell us what you’d like invented or re-imagined:
If your idea makes us chuckle or say “I want one of those – NOW!”
you could win a shiny new copy of Schott’s Almanac 2010.
We have 5 copies to give away before the end of January.

How to enter:
Leave your answer as a response to this blog post (see below).
Make sure you include your name and email address.
The 5 ideas that we like the most win - simple!

Terms & Conditions:
1. Entrants consent for their name to be used for publicity purposes by Remedy Creative Ltd. in printed and/or online formats.
2. Remedy Creative will not pass on your details to any third party without your prior consent, but your name will be shown on our blog.
3. The judges’ decision is final.
4. The closing date is 31st January 2010.

Posted by Lisa in amusing, competition, remedy | 9 Responses

Remedy - Christmas holidays

Tuesday, December 22nd, 2009

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Lisa, Jason, Sam and Jonathan would like to wish everyone a very merry Christmas.

We will be closing on Christmas Eve and will re-open for business on Monday 4th January.
Thanks to our clients and suppliers for all your support in 2009, we look forward to working
with you again in 2010.

Here’s to a happy and successful New Year.

Posted by Jason in remedy | Add a response

A bit of a Christmas do

Tuesday, December 15th, 2009

Remedy went a wasailling in old London town last Friday for our annual Christmas bash.

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We kicked off with an amphibious duck trip on the Thames then went on a tour of the capital’s finest hostelries. After several sherries, we finished the day off with a slap-up Christmas supper at the very bohemian ‘Sarastro’ restaurant in Drury Lane where we swapped pressies and had a rather jolly time.

Wishing all of our clients, suppliers, friends and associates a wonderful Christmas.

Posted by Jonathan in remedy | Add a response

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