Women’s human rights charity, Womankind Worldwide, has launched a virtual march around the world to help celebrate International Women’s Day 2012. The digital campaign was created by Kent based agency, Remedy Creative, following a creative workshop held with the Womankind team in January.
The campaign has been devised to raise awareness of the work of Womankind’s partner organisations in Africa, Asia and Latin America.
Every visitor to the Womankind website who joins the virtual march moves a marker forward 10 miles. The journey started on 7th March 2012 on the Greenwich Meridian and it is hoped that enough people will sign up to travel all the way around the globe.
Sarah Jackson, Womankind’s Communications and New Media Manager, said:
“Nowhere in the world do women enjoy the same rights or opportunities as men. But they can transform their lives and their communities if they have the right support. We are asking people to show their support for the women and men around the globe who are fighting against discrimination, poverty and violence.”
International Women’s Day is the biggest date in the calendar for the women’s sector, and Womankind needed a strong idea to capture people’s attention and to engage with new audiences.
Lisa Casson, Remedy’s Managing Director, said:
“We worked through some top line ideas with the Womankind team and their input was invaluable in helping us to fine-tune the journey concept. We are proud of the campaign and with over 6000 miles achieved in the first two days, initial results are encouraging. We hope the campaign will continue to spread the word about Womankind and the very important work that they do.”
Sarah Jackson added:
“We’re very pleased to have been able to work with Remedy on this project. I’m not sure there are many other agencies that would have been able to turn it around in just six weeks! They were flexible and listened carefully to our feedback. Plus their design was spot on, it has hardly changed since we first saw it.”
Update: The campaign ended with over two thirds of people that signed up, opting in to receive emails. Womankind were keen to keep the map integrated within their website so we came up with a solution that enables it to work as a standalone page. Additional functionality allows users to explore the incredible work that Womankind does all over the world. View the interactive map now
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For further information, contact Lisa Casson at Remedy Creative on 0845 108 1251 or visit www.remedycreative.com
For further information about Womankind, please contact Sarah Jackson on 020 7549 0381 or visit www.womankind.org.uk
