Archive for the ‘online’ Category

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Adopt a Word gets 1st birthday makeover

Tuesday, December 1st, 2009

Adopt a Word, the fundraising website we designed for children’s communication charity, I CAN, reached its first birthday in October. To celebrate, we’ve given the site a makeover by adding some exciting new functionality. Visitors can now explore a dynamic ‘wordiverse’ containing thousands of words by hovering over an interactive panel. Words that are available for adoption appear in green text, those already adopted are orange, celebrity adoptions are purple and corporate adoptions are shown in blue. There have been over 1900 adoptions in the first year – but there are still plenty to choose from!

wordiverse

We have also introduced an interactive word wheel to explore the different corporate and celebrity adoptions – Terry Jones has recently plumped for ‘python’ and Sir Paul McCartney has adopted the word ‘gift’.

You can now also send a gift email directly from the site when you adopt a word for someone else. Words make great presents  for those ‘difficult to buy for people’ on your Christmas shopping list or to help solve those last minute panics. Best of all, by adopting a word you’ll be helping children with communication difficulties.

To check out the new wordiverse and to adopt a word visit www.adoptaword.com

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Posted by Jonathan in online, remedy | Add a response

Power to the tweeple: Stephen Fry helps Adopt a Word

Friday, September 4th, 2009

Stephen Fry

We’ve mentioned adoptaword.com – our site for children’s communication charity I CAN before. Well the site is nearly 1 year old, and its been doing very well. We’ve been helping to support it throughout the year with press ads, online banners and email marketing, and recently we’ve been implementing a series of planned updates designed to enhance the adoption process, encourage more merchandise purchase and help boost income for the charity.

All good stuff then. However even we were pleasantly surprised by a very real demonstration of the power of advocacy, the influence of a celebrity and the efficacy of twitter…

Our client engaged in an active twitter conversation with Mr Fry, the World’s most prolific twitterer and being the awfully nice chap that he is, he responded. He adopted a word: wordy and then posted the following tweet to his 740,000 followers: We tweeple find communication easy www.adoptaword.com – a brilliant way to help those who find words hard. I adopted ‘wordy’ btw @adoptaword

His tweet was picked up around the globe and retweeted, multiplying its effect. Immediately and for the next week, the site took a lot of hits, with site traffic up to 1,000 times what it was before. There were people from all over the world wanting to adopt words and help, literally, spread the word. To date this one tweet has led to over £7,000 direct income for the charity, and this doesn’t include profit from merchandise that was also sold!

The client’s thoughts? “It’s amazing. I wish all fundraising was this easy…”

There’s more to come with adoptaword.com by the way, so watch this space… and in the meantime, if you would like to see how twitter can help you, please get in touch: jason@remedycreative.com

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Posted by Jason in online, remedy | 2 Responses

The most beautiful web site in the world?

Friday, July 31st, 2009

windowsill

Well, of course statements like this are bound to get you into trouble – one person’s amazing is the next person’s frustrating or mundane. There are many many fine web sites out there, but very few truly inspire, even fewer make your jaw drop in complete amazement (this had better be good right!) and make you wonder at the sheer talent and vision of the team that put it together.

Well I think, and feel free to disagree with me, that I’ve found just such a site: windosill

It has a humble name, is very self-indulgent, doesn’t overtly sell anything (except of course the extreme talent of the individual that created it and a $3 game) and is a complete waste of time, but it is done with such style, visual wit and playfulness, and has been so thoroughly thought through, that you cannot help but love it. Does it have a point? Are there any rules? How do you ‘play’ with it? Well, all I’ll say is that it is just a simple platform game. Switch on the light bulb, look around, play with things and work out how to get out of the little door to the next level…

The site is the work of Patrick Smith @ Vector Park. Patrick’s forte is the creation of immersive online Flash-driven animated experiences (did we used to call them games??) and I think, he’s really very good at them. A visual treat, animated to perfection, this really shows the wonderful possibilities of Flash when pushed to the extreme. It makes you think (laterally) and twists your brain but gives it ample reward, and makes you smile along the way.

It may not be for everyone, but if you can take a few precious minutes to explore Patrick’s world, your day may just be the better for it.

And if you would like to suggest another candidate for the “most beautiful web site in the world”
please post it here, or via twitter: @remedycreative

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Posted by Jason in design, online | 1 Response

Design vs football – who wins?

Friday, July 10th, 2009

First off, I should tell you that I love football, and I also love design, well good design anyway! So I thought I’d bring you an excellent example of fresh web design for one of the biggest names in the business. Yes, they have deep pockets, but clearly, they understand the value that good design can bring to their brand.

The current revolution at Manchester City FC continues with the recent launch of their spanking new website, a tactical masterstroke on behalf of the club’s marketing department.

City have blown all competition out of the water with this fresh approach to the traditional club website, adopting a much more web-savvy design in an attempt to strengthen the brand and position themselves as a resource for entertainment and information, as well as signifying their ambition to become a major player in the football world.

The site has been designed to maximise usability and interaction, with the incorporation of a twitter feed, flickr account, and best of all, a customisable home page which allows the user to add or remove whole sections (widgets) as they like. All very web 2.0 – and focused for once, on us, the fans. Well, strictly speaking not me, as I support Leeds, yeah, yeah, I know…

MCFC home page

For the fans, the Match Centre will provide a unique insight into City’s games, featuring live commentary, team sheets, and match/player stats, all beautifully rendered and clearly presented. The site draws you in, is very engaging and friendly, is easy to get around and displays quickly.

Manchester City - Match Centre

Rival club sites are overloaded with lots of text and banner advertisements, (see Manchester United’s current effort below), while City’s pages succeed with beautiful photography and well structured layouts, keeping information organised and easy to digest. The withdrawal of all advertisements is certainly a bold step, this has minimised unwanted distractions, yet also proves that City chiefs recognise the importance of clarity and style, and that it really is all about football and the fans, though let’s be honest, they really don’t need the money!

Manchester United - Home Page

Given the amount of money involved in football, it is surprising that it has taken so long for a football club to produce a website of true quality. The new online look is a strong statement of intent from the hierarchy at City, and it will be interesting to see whether rival clubs take a similar route.

So, great website, shame about the club…

http://www.mcfc.co.uk/

And if you’d like to get your website up to the Premier League, or just want to chat about football, drop me a line: sam@remedycreative.com

We are so proud
We shout it out loud
We love you Leeds! Leeds! Leeds…

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Posted by Sam in design, online | 1 Response

web 2.0 – we love it, we use it, now we own it…

Thursday, July 2nd, 2009

web 2.0 - Remedy Adoption Certificate

We’ve been working with web 2.0 technologies for some time, investigating and extolling the virtues of social networking and aggregated, user-generated content. LinkedIn, Facebook, Flickr, Twitter… the list goes on, and it’s growing fast.

We practice what we preach: you’re already reading our blog, and if you look to the right, you’ll see our twitter feed – why not follow us

And now to support our friends at I CAN, we have officially adopted the millionth word to be added to the English language: web 2.0. Why not adopt your own favourite word at adoptaword.com. All proceeds go towards I CAN’s work with children who struggle to communicate.

If you’d like to read more about the millionth word ‘competition’ and see just how fast the English language is evolving visit The Global Language Monitor, you can watch the BBC coverage of the millionth word race, and if you’d like to find out a little more about web 2.0 and what it means to your online presence, please get in touch: jason@remedycreative.com

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Posted by Jason in online, remedy | Add a response

Press Release: New digital project for East Sussex County Council won by Kent agency

Wednesday, June 17th, 2009

A Kent marketing communications agency has been chosen to produce a new online history timeline for East Sussex County Council.

Remedy Creative, based in Tunbridge Wells, will design and develop the interactive Time Tunnel project, which will explore the rich history of the region and key events from the Neolithic period to the present day.

East Sussex County Council commissioned the online project following a highly successful exhibition at the 2008 South of England Show, which illustrated key points in the region’s history.

It is hoped the comprehensive online resource will help local residents and school children easily access a wealth of historical data, archive material and images.

Featuring a navigable timeline that will allow users to quickly browse historical facts and information for each century or time period, the Time Tunnel will also include a fascinating selection of local images and photographs.

East Sussex County Council’s web services manager Rachel Smith said: “The original Time Tunnel display proved so successful with visitors that we were inspired to develop the idea for our website.

“We wanted to bring a wealth of historical research and archive information held in the county to a wider audience, so the idea of an online incarnation was born.

“The interactive timeline will be a simple, easy-to-use tool that will enable residents to learn all about the county’s history and discover how the past has shaped the area we live in today.”

Jason Hunt, senior designer at Remedy Creative said: “We are delighted to have been asked to develop this project.

“The timeline is a complex project both in terms of design and technical detail, with a lot of data to manage and turn into a simple, user-friendly resource that can be accessed by everyone.

“The end result will be a fantastic point-of-reference, where users can quickly discover important facts and information on the county’s abundant history.”

Remedy Creative has previously worked with East Sussex County Council to re-brand and re-design their intranet portal, and help develop the design of their website – www.eastsussex.gov.uk

For further information on Remedy Creative, contact Lisa Casson on 0845 108 1251 or visit www.remedycreative.com

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Notes to editor:

Images and interviews are available on request.
For press enquiries, contact: Hannah Alland

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Posted by Hannah in online, press release, remedy | Add a response

Press Release: Creative communications agency chosen by innovative start-up

Wednesday, April 8th, 2009

istock_000005796559small

An innovative business start-up selling furniture and art online to people buying holiday homes in Morocco has turned to a Kent-based creative agency for website design and development.

VillArt, which is based in Tangiers, has used Tunbridge Wells design and digital experts Remedy Creative to launch its new online service this month (May).

Remedy Creative was asked to develop a strong brand identity, website and digital information brochures that would appeal to a European audience.

With three language options – English, French and Spanish – www.villart.net is a fully content-managed, e-commerce website.

VillArt is the first e-tailer to offer high-quality handmade contemporary furniture and artwork that fuses Moroccan design with a European aesthetic.

Aimed at tourists, ex-pats and property developers wishing to furnish their property in style but with minimum effort, VillArt supplies complete furniture packages for one-bedroom apartments to four-bedroom villas and hotels.

VillArt managing director Jo Bichet said: “Remedy Creative worked hard to understand our brand offering and key messages, and has produced a highly visual, user-friendly website that will appeal to anyone regardless of which country they live in.”

Remedy Creative managing director Lisa Casson added: “It’s been great to work with a company that’s breaking new ground.

“The brand and website we’ve created for VillArt integrate modern European design with traditional Moroccan elements to reflect their core values.

“Building the site’s multi-lingual, multi-currency functionality was our first priority. The next step will be to focus on honing search optimisation and looking at ways in which we can create brand awareness among UK investors with property interests in Morocco.

“With VillArt based in Morocco, we’ve relied heavily on technology to communicate, and proven that it’s not necessary to be geographically close to successfully build a strong client relationship and effectively meet their requirements.”

For further information, visit www.villart.net or telephone 00 212 614 946 482 or 00 212 660735023.

For further information on marketing and design, contact Remedy Creative on 0845 108 1251 or visit www.remedycreative.com

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Notes to editor:

Images of furniture and interviews are available on request.
For press enquiries, contact: Hannah Alland

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Posted by Hannah in online, press release, remedy | Add a response

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