Pepenbury is West Kent’s biggest not-for-profit employer. They support adults with learning disabilities both in the charity’s own residential settings and in the local community. Remedy first started working with Pepenbury in 2006, and in 2007 helped them celebrate their 80th birthday with a complete re-brand across all services and facilities.
Significant policy changes in their sector, along with Pepenbury’s ambitions for growth, mean that there is an increased need to raise funding for major service developments planned for the next five years. This includes building an outside gym for adults and adjoining play area for children, extending their art studios and developing training services to market to other organisations.
Pepenbury’s annual report presented a great opportunity to not only provide a financial update for their supporters, but with the right content and design approach, it was felt that they could achieve much more from a marketing perspective.
We helped them devise a new design and structure that would stimulate greater engagement with key stakeholders. These include new and existing supporters, major donors, trustees, strategic partners, corporate sponsors and volunteers. Our role in producing the new-look annual report entailed advising on content and structure, graphic design, copywriting and commissioning new photography.
Pepenbury’s annual report will be used as a powerful marketing tool throughout the year.
And it looks like 2012 is going to continue to be busy for Pepenbury and Remedy, with 19 new leaflets and brochures already in the studio, so watch this space.
Tags: annual report, design for print, not-for-profit, pepenbury