Comments on: Does advertising have to be annoying to be memorable? http://www.remedycreative.com/blog/2010/07/does-advertising-have-to-be-annoying-to-be-memorable/ better relationships, better results Wed, 18 Jan 2012 16:21:38 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Helen http://www.remedycreative.com/blog/2010/07/does-advertising-have-to-be-annoying-to-be-memorable/comment-page-1/#comment-198 Helen Wed, 28 Jul 2010 20:39:09 +0000 http://www.remedycreative.com/blog/?p=1505#comment-198 I like classical music, but, like 'Go Compare', cannot stand the Lloyds TSB advert with some mad woman singing in the back ground in an operatic manner. My children call me into the room insisting that my favourite advert is on! I don't mind the graphics - its just that irritating singing! Which I have to stop myself from warbling out loud. Although, I am sure that a lot of people will remember the 'Just one Cornetto' campaign, which, funnily enough, did not annoy me. Probably because the add was so humorous. Every time I purchase a Cornetto ice cream the words from the ad run through my head and not 'O Sole mio'. They should re-run the Cornetto ads. I like classical music, but, like ‘Go Compare’, cannot stand the Lloyds TSB advert with some mad woman singing in the back ground in an operatic manner. My children call me into the room insisting that my favourite advert is on! I don’t mind the graphics – its just that irritating singing! Which I have to stop myself from warbling out loud. Although, I am sure that a lot of people will remember the ‘Just one Cornetto’ campaign, which, funnily enough, did not annoy me. Probably because the add was so humorous. Every time I purchase a Cornetto ice cream the words from the ad run through my head and not ‘O Sole mio’. They should re-run the Cornetto ads.

]]> By: Jonathan http://www.remedycreative.com/blog/2010/07/does-advertising-have-to-be-annoying-to-be-memorable/comment-page-1/#comment-193 Jonathan Fri, 09 Jul 2010 11:38:34 +0000 http://www.remedycreative.com/blog/?p=1505#comment-193 Good point Bonnita. Perhaps advertisers just need to make sure that the annoyance factor isn't so strong that we end up hating the brand. A perfect example for me would be Cillit Bang. I remember it, boy do I remember it, but I wouldn't buy it for all the bleach in Asda. Whereas I would give Mr Sheen ("shines umpteen things clean") space in my cupboard any day. 'He' was equally as annoying as Barry Scott, but I actually quite liked Mr Sheen. At least he didn't shout at me like an evangelistic salesman with a broken volume control button. Anybody else think of annoying ads that sell? Don't be shy tweet it to @remedycreative, or post your comment here. Good point Bonnita. Perhaps advertisers just need to make sure that the annoyance factor isn’t so strong that we end up hating the brand. A perfect example for me would be Cillit Bang. I remember it, boy do I remember it, but I wouldn’t buy it for all the bleach in Asda. Whereas I would give Mr Sheen (“shines umpteen things clean”) space in my cupboard any day. ‘He’ was equally as annoying as Barry Scott, but I actually quite liked Mr Sheen. At least he didn’t shout at me like an evangelistic salesman with a broken volume control button.

Anybody else think of annoying ads that sell? Don’t be shy tweet it to @remedycreative, or post your comment here.

]]> By: bonnita moaby http://www.remedycreative.com/blog/2010/07/does-advertising-have-to-be-annoying-to-be-memorable/comment-page-1/#comment-192 bonnita moaby Thu, 08 Jul 2010 22:36:31 +0000 http://www.remedycreative.com/blog/?p=1505#comment-192 The first thing that ran through my head was "Autoglass repair, Autoglass replace". Not only is it a terrible advert is has THE most annoying ditty to go with it, but the worse bit is, i remember it. Emotion is such a powerful response that i don't think it matters whether it annoys or enjoys we will remember it. It's the dull adverts that don't hit a nerve or a hot spot that we forget. I am with you and that i much prefer a unique approach that has people talking positively that an annoying advert that you turn over every time it comes on! The first thing that ran through my head was “Autoglass repair, Autoglass replace”. Not only is it a terrible advert is has THE most annoying ditty to go with it, but the worse bit is, i remember it. Emotion is such a powerful response that i don’t think it matters whether it annoys or enjoys we will remember it. It’s the dull adverts that don’t hit a nerve or a hot spot that we forget.

I am with you and that i much prefer a unique approach that has people talking positively that an annoying advert that you turn over every time it comes on!

]]>