Extra-curricular creativity pt.2 – The Green Party

If you saw our blog post of 30th April, you’ll understand the premise of this. If not, please check out ‘Extra-curricular creativity pt.1′ here
Anyway, brief number 2 was nice and tricky:

A new logo and slogan for The Green Party.

Aimed at young and first-time voters, the brief was to raise the party’s profile as a real contender. ‘The only party that has a real environmental agenda to help make everyone’s future better. A force for positive change’. Sam came up with three cracking logo concepts…

green_party_butterfly

OK, so it’s a visual cliché, but it’s spot on for the message of positive change.

green_partykey

Is it a key hole? Is it a tree? There’s a smart idea in here and it’s bold and simple.

green_partyleaves

A little more sophisticated, and we loved the lotus flower analogy – it grows in muddy water and rises above the surface to bloom, untouched by the impurity of its environment… (who says you can’t have graphic design AND philosophy).

The second part of the brief was even trickier – a slogan that ‘passes the T Shirt test’. Not just a strapline, but something that could be the party’s rally cry.

There are a few strong contenders:

ONE WORLD, ONE VOTE

Conveys the idea that The Green Party is more globally focused than other parties. It also underlines how important your vote is ie. use your vote to make a difference to the whole world.

GREEN NOT GREED

After the shambolic mess that the banking crisis has left the country in, there’s a whole section of young voters who think politics is all about fat cats getting fatter. The implication here is that The Green Party is the only party that bucks the trend. Not to mention the fact that it would sound great shouted at a political rally!

GIVE A DAMN, VOTE GREEN

A line to shake the young voter out of their lethargy. If you give a damn, get off your backside and vote for a party that gives a damn too.

Out of the shortlist of slogans, came a couple of lines that felt more like straplines than slogans, but both feel like they’re worth a mention:

SUSTAINABLE POLITICS and COLOUR YOUR FUTURE

Both snappy, both seriously on-brand and in our humble opinion a bit punchier than their current line – ‘Fair is Worth Fighting For’.

And we just keep piling on the pressure; Sam’s next brief is to create viral ideas for insect repellent, Jungle Formula!

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This entry was posted on Friday, June 4th, 2010 at 10:10 am and is filed under agency, branding, copywriting, creativity, design.
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