Archive for June, 2010

Carry On up the golf course in aid of Pepenbury

Tuesday, June 22nd, 2010

“All I need is a long-range bat and a short-range one”. So spoke Fergus Ross, Business Development Director of Warners Solicitors. And this pretty-much set the tone for the rest of the day.

This is the third time we’ve donned our plus-fours for the annual Pepenbury Golf Day and we’ve just about worked out which end to hit the ball with. We’ve worked with Pepenbury since 2006 and re-branded them in 2007 to celebrate their 80th birthday. Pepenbury help adults with learning disabilities and the golf day is a fundraiser to support their work throughout West Kent.

Remedy’s team this year was: Charles ‘Hacker’ Simpson and Kevin ‘Sand Wedge’ Gillard from children’s charity, I CAN; Steven ‘In the Rough’ Rodgers, Director of Rodgers and Rodgers; me driving the buggy Dukes of Hazard-style and the inimitable Fergus (who else do you know who uses a driver to tee-off, chip and putt with? No, seriously!).

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Fergus, Charlie, Kev and Steven (look out Tiger, we’re on your tail)

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The only course record we broke was the speed record!

We looked shambolic, lost dozens of balls and the scores were dreadful; all-in-all a great success!

A big thank you to everyone at Pepenbury and Woodlands Manor Golf Club for organising a fantastic day. See you next year (in the bunker, in the trees and occasionally on the fairway).

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How to nurture creativity – the John Cleese method

Monday, June 14th, 2010

Creativity – I would argue that you’ve either got it or you haven’t. But even if you have got it, it can be nurtured or stifled depending on your environment. Check out what John Cleese has to say on teasing out the creative beast within. This lecture was given at the Creativity World Forum in Belgium, 2008. It’s well worth 10 minutes of your time (however, if you’re expecting silly walks, you’ll be bitterly disappointed):

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We’ve moved into our new home

Monday, June 7th, 2010

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After six fantastic years at The Southborough Centre, Remedy has upped sticks to central Tunbridge Wells. It’s been a cathartic experience; binning old copies of The Creative Handbook, Alf and BRAD. Even though we were sad to say goodbye to our old space, we’re really excited about our new home. Next time you’re in the area, call in for a coffee (we might even be persuaded to pop down the road for a shandy in Sankey’s).

Our number’s still the same and the postcode’s almost the same, but this is our new address:

17, Mount Ephraim, Tunbridge Wells, Kent, TN4 8AE

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Extra-curricular creativity pt.2 – The Green Party

Friday, June 4th, 2010

If you saw our blog post of 30th April, you’ll understand the premise of this. If not, please check out ‘Extra-curricular creativity pt.1′ here
Anyway, brief number 2 was nice and tricky:

A new logo and slogan for The Green Party.

Aimed at young and first-time voters, the brief was to raise the party’s profile as a real contender. ‘The only party that has a real environmental agenda to help make everyone’s future better. A force for positive change’. Sam came up with three cracking logo concepts…

green_party_butterfly

OK, so it’s a visual cliché, but it’s spot on for the message of positive change.

green_partykey

Is it a key hole? Is it a tree? There’s a smart idea in here and it’s bold and simple.

green_partyleaves

A little more sophisticated, and we loved the lotus flower analogy – it grows in muddy water and rises above the surface to bloom, untouched by the impurity of its environment… (who says you can’t have graphic design AND philosophy).

The second part of the brief was even trickier – a slogan that ‘passes the T Shirt test’. Not just a strapline, but something that could be the party’s rally cry.

There are a few strong contenders:

ONE WORLD, ONE VOTE

Conveys the idea that The Green Party is more globally focused than other parties. It also underlines how important your vote is ie. use your vote to make a difference to the whole world.

GREEN NOT GREED

After the shambolic mess that the banking crisis has left the country in, there’s a whole section of young voters who think politics is all about fat cats getting fatter. The implication here is that The Green Party is the only party that bucks the trend. Not to mention the fact that it would sound great shouted at a political rally!

GIVE A DAMN, VOTE GREEN

A line to shake the young voter out of their lethargy. If you give a damn, get off your backside and vote for a party that gives a damn too.

Out of the shortlist of slogans, came a couple of lines that felt more like straplines than slogans, but both feel like they’re worth a mention:

SUSTAINABLE POLITICS and COLOUR YOUR FUTURE

Both snappy, both seriously on-brand and in our humble opinion a bit punchier than their current line – ‘Fair is Worth Fighting For’.

And we just keep piling on the pressure; Sam’s next brief is to create viral ideas for insect repellent, Jungle Formula!

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