We have been working with Pet Works since October ’09 on a major re-working of their brand and marketing communications. A key part of the new messaging is communicating the special bond between people and their pets. So some bright spark came up with the idea of photographing pets with their owners on location.
Over the years we’ve photographed all sorts of exotic creatures – ostriches, panthers, bees, swans, piranhas, koalas… But this shoot was different – pets with amateur models including kids. This was going to be more challenging than photographing an 8 foot crocodile and not getting eaten (which we have managed)…
Either Sam and I were helping to set up shots or our pets have escaped!
We organised a three day multiple-location shoot in Sussex with photographer, Nick Parker with 4 labradors, 2 spaniels, 3 rottweilers, 2 terriers, 3 bull dogs, 2 boxers, 2 retrievers, a husky, a cavapoo (no really), various cats and kittens, horses, rabbits, donkeys and even an alpaca.
It was good fun, challenging and exhausting, but the end results made it all worthwhile. Pet Works now has a large bespoke image library, and we have a very happy client!
The images feature on the new Pet Works website, literature, exhibition stands and point of sale materials – take a look in our online portfolio.
A big thanks to all at Pet Works, and all the wonderful pet owners and (mostly) well behaved pets – we had a great time.
Tags: Pet Works, re-branding
Mr. Snuffleupagus is licking Jasons ear!