When you’ve lived with the same brand identity for 20 years, it takes a brave client to change. So we were really happy when Ashleigh Mackay and Associates asked Remedy to give their brand a total overhaul.
AMA are high-end corporate insurance brokers and risk management specialists. Their key customers are large corporate clients such as architectural glaziers and electrical contractors with bespoke insurance needs. They also work with high net-worth individuals including premiership footballers.
At our first meeting, Managing Director, Gary Mackay, summed up the company’s ethos very simply: “We don’t sell policies, we buy them on behalf of our customers”. Understandably, he was still quite attached to the old logo that had worked well for them since 1980. However, they had decided it was “time for change” and that they were looking for a “sharp and clean” new brand identity.
With this as the brief, we presented four routes which were all loved by the client.
After some deliberation and a minor tweak, the new AMA logo was born and we are just about to make a start on their new website.
OLD LOGO SHINY NEW LOGO
This is what Marketing and New Business Manager, Anne-Marie Dickinson had to say:
“We were impressed with the way in which you approached us as new clients; you took the time to understand our current business whilst considering our future aims and presented a perfect pitch. It wasn’t easy to decide which of the four options we liked the most but once we did, you were happy to make a tweak to the design, with which we are now delighted. We look forward to seeing designs for our new website – we know it will reflect our business perfectly.”
Here’s to great looking brands and brave clients.