Archive for January, 2010

Making sense of Aphasia - the making of a cover image

Friday, January 22nd, 2010

Connect - Making Sense of Aphasia

How do you photograph seven people in a studio wide enough for two?
Connect, a UK charity that helps people with aphasia, needed a strong theme for their new impact report. Connect supports people with aphasia to help others with aphasia. We thought the perfect way to illustrate this would be to get some of Connect’s clients to work together to spell out A–P–H–A–S–I–A on placards.

A studio shoot would have been out of the question, being too intimidating for many of the people we wanted to photograph. So we organised a location shoot at the client’s London headquarters. We shot all seven subjects in the somewhat challenging surroundings of the client’s boardroom. However, thanks to the hard work of our wonderful photographer, Gary Ombler and some hefty post-shoot retouching by Remedy, the image works seamlessly.

Using a portable back-drop and lighting rig, we spent an afternoon shooting variations of pairs of subjects holding blank blue placards. After a trawl through hundreds of shots back at the agency, we chose the seven best poses and isolated the subjects and their shadows from the background. Then with a lot of TLC, we stitched the final composite image together. The next stage was to colour correct the different layers and enhance the shadows to create the illusion that it was all shot together as one. Finally, we superimposed the letters onto the placards, and Bob was indeed our uncle!

Although challenging, the shoot and final re-touched image worked a treat. What’s more, the models were chuffed to help their charity and the client was absolutely thrilled with the end result.

Read more about our work for Connect

Goodbye noughties, hello tenties…

Tuesday, January 12th, 2010

We waved goodbye to Northern Rock, Tony Blair and the Pyrenean ibex, but we also said “how do you do” to Facebook, The X-Factor and a new species of slug (Selenochlamys Ysbryda) that was discovered in Cardiff.

But what we really want to know is what the next 10 years has in store.
If it were up to Remedy we’d like to see:


innovations-squasage1
The square sausage

Evenly fried every time and no chasing them around the pan.

innovations-idream
The Apple iDream

Designed in California – now you can re-live the dream.

innovations-self-pairing-socks
Self-pairing socks:

You lose them, they find each other – brilliant!

And how about…

– The ‘life-rewind’ button is launched (to un-say stupid things)
– The Royal Mint brings out a 99p coin
– Someone invents a cheddar that lowers cholesterol
– Edible carrier bags introduced – no more eco-guilt, or bags for life
– Digital wallpaper. You want to change the pattern? Push a button!
– A dunking biscuit is designed with perfect absorbency potential
– Wireless power hits the market – no more spaghetti behind your computer
– Force-fields as standard on cars – doesn’t matter how bad your parking is
– The animal translator means Patch can tell you exactly what he wants for tea
– The personal teleporter becomes reality – leave work 5.30, arrive home 5.30.

Now tell us what you’d like invented or re-imagined:
If your idea makes us chuckle or say “I want one of those – NOW!”
you could win a shiny new copy of Schott’s Almanac 2010.
We have 5 copies to give away before the end of January.

How to enter:
Leave your answer as a response to this blog post (see below).
Make sure you include your name and email address.
The 5 ideas that we like the most win - simple!

Terms & Conditions:
1. Entrants consent for their name to be used for publicity purposes by Remedy Creative Ltd. in printed and/or online formats.
2. Remedy Creative will not pass on your details to any third party without your prior consent, but your name will be shown on our blog.
3. The judges’ decision is final.
4. The closing date is 31st January 2010.