We’ve mentioned adoptaword.com – our site for children’s communication charity I CAN before. Well the site is nearly 1 year old, and its been doing very well. We’ve been helping to support it throughout the year with press ads, online banners and email marketing, and recently we’ve been implementing a series of planned updates designed to enhance the adoption process, encourage more merchandise purchase and help boost income for the charity.
All good stuff then. However even we were pleasantly surprised by a very real demonstration of the power of advocacy, the influence of a celebrity and the efficacy of twitter…
Our client engaged in an active twitter conversation with Mr Fry, the World’s most prolific twitterer and being the awfully nice chap that he is, he responded. He adopted a word: wordy and then posted the following tweet to his 740,000 followers: We tweeple find communication easy www.adoptaword.com – a brilliant way to help those who find words hard. I adopted ‘wordy’ btw @adoptaword
His tweet was picked up around the globe and retweeted, multiplying its effect. Immediately and for the next week, the site took a lot of hits, with site traffic up to 1,000 times what it was before. There were people from all over the world wanting to adopt words and help, literally, spread the word. To date this one tweet has led to over £7,000 direct income for the charity, and this doesn’t include profit from merchandise that was also sold!
The client’s thoughts? “It’s amazing. I wish all fundraising was this easy…”
There’s more to come with adoptaword.com by the way, so watch this space… and in the meantime, if you would like to see how twitter can help you, please get in touch: jason@remedycreative.com
Tags: adopt a word, celebrity, i can, remedy creative, stephen fry, twitter
Nice one – bit of an exclusive – would be interested to know if the word selected entitles the “owner” to all anagrammatical (what no spell check!) variations of the chosen word also – in this case “dowry” or “rowdy” . (Latter not applicable to purchaser in this case but might have been for lookalike celebrity Jeremy Clarkson). Was going to buy a word but someone already took “optimism” – will have to have a rethink.
Adopt a Word allows exclusive adoption of your chosen word for one year – unfortunately you cannot lay claim to any subsequent anagrammatic (good job there’s no spell check!) discoveries as these words would be up for adoption in their own right.
Good luck in deciding upon your word – you can now explore the Wordiverse on the home page for inspiration and ideas.