Archive for September, 2009

Apprentice Networking III (celebs fight back)

Monday, September 21st, 2009

There’s networking and then there’s Apprentice Networking. It’s simple but ingenious – take a few dozen business folk, divide them into teams, give them apprentice-style tasks – so devious they’d make Sir Alan’s toes curl – sit back and watch the fun.

Episode 3’s task meant satisfying every whim and fancy of a demanding celebrity boss. How they managed to organise such an impressive array of superstars, we’ll never know.

apprentice-judges

Left to right: David Brent, Victoria Beckham, Madonna, Gordon Ramsay, Sharon Osbourne and Simon Cowell (Sir Alan Sugar had to leave for a meeting at Downing Street before the photoshoot).

First off, the teams had a game of 20 questions to guess who their boss was for the evening. Then they had to negotiate the best possible price for their celeb’s A-List shopping list.

Simon Cowell was launching a new girl band and his needs included: somewhere to land his private jet, Botox treatment and nostril hair trimmers. Madonna was stopping over on her sponsored walk from Hampstead to Malawi. Amongst other things, Her Madgesty had requested: macrobiotic snacks, an Ashtanga Yoga teacher and enough pairs of trainers for the rest of the trip. David Brent’s needs were a little more modest for the launch of his 80’s-themed night club: a Ford Capri, cheese and pineapple hedgehogs and 50 Space Hoppers.

davidbrent-markanderson
Separated at birth? David Brent and Mark Anderson

Everyone got into the spirit of the evening, running around Tunbridge Wells negotiating deals. If there was ever proof that name-dropping opens doors; one team (somehow managing to keep straight faces) wangled accommodation, executive transport, Botox and a personal shopping trip, all completely free for Mr Cowell.

Points were awarded for successfully tracking down the items, coming in under budget and for the teams’ general ability to butter up their bosses (note, Sir Alan Sugar’s team probably shouldn’t have bought him pork scratchings).

Apprentice networking really breaks the mold. Not only is it a lot of fun, it was obvious that some valuable connections were being made. The next event will be in November, and with a first prize of a week for 9 in a French chalet at stake, there’s everything to play for.

Thanks once again to organisers, Sarah (Posh Spice) Cundle of Horwath Clark Whitehill and Lucy (Mrs Ozzy) Hodgson of Page Personnel for all their hard work. Also to the other judges, Mark (Brent) Anderson of Horwath Clark Whitehill, Ron (don’t call me Alan) Roser of Langton Business Services and Remedy’s very own Lisa (material girl) Casson and Jason (Gordon) Hunt, for their celebrity luvviness, and Sankeys for the venue and stunning food.

If you want to attend the next Apprentice Networking event, email Sarah.Cundle@horwath.co.uk or call her on 01892 700200.

Power to the tweeple: Stephen Fry helps Adopt a Word

Friday, September 4th, 2009

Stephen Fry

We’ve mentioned adoptaword.com - our site for children’s communication charity I CAN before. Well the site is nearly 1 year old, and its been doing very well. We’ve been helping to support it throughout the year with press ads, online banners and email marketing, and recently we’ve been implementing a series of planned updates designed to enhance the adoption process, encourage more merchandise purchase and help boost income for the charity.

All good stuff then. However even we were pleasantly surprised by a very real demonstration of the power of advocacy, the influence of a celebrity and the efficacy of twitter…

Our client engaged in an active twitter conversation with Mr Fry, the World’s most prolific twitterer and being the awfully nice chap that he is, he responded. He adopted a word: wordy and then posted the following tweet to his 740,000 followers: We tweeple find communication easy www.adoptaword.com - a brilliant way to help those who find words hard. I adopted ‘wordy’ btw @adoptaword

His tweet was picked up around the globe and retweeted, multiplying its effect. Immediately and for the next week, the site took a lot of hits, with site traffic up to 1,000 times what it was before. There were people from all over the world wanting to adopt words and help, literally, spread the word. To date this one tweet has led to over £7,000 direct income for the charity, and this doesn’t include profit from merchandise that was also sold!

The client’s thoughts? “It’s amazing. I wish all fundraising was this easy…”

There’s more to come with adoptaword.com by the way, so watch this space… and in the meantime, if you would like to see how twitter can help you, please get in touch: jason@remedycreative.com