“Kent’s marketing and creative agencies are increasingly adopting alternative business practices to beat the recession and maintain positive growth,” says Remedy Creative boss Lisa Casson.
In the last six months, Lisa, who runs a creative agency in Tunbridge Wells, has seen a growing number of advertising, marketing, PR, design and media firms collaborating together to win pitches and work on projects jointly.
“The current economic climate is encouraging some regional agencies to explore new ways of working together to foster creativity and broaden skill sets, which is great news for businesses and brands.” said Lisa.
“Although working with other agencies is not a new practice, I have never seen a time when so many companies are working in partnership for mutual benefit – and I’ve been in this industry for 15 years.
“What we are noticing is that rather than recruit permanent staff or expand the company and service offering, agencies are seeking out complementary businesses to partner on specific projects to make use of specialist experience and create new opportunities.
“This ensures creative firms continue to deliver high quality work to the customer and maintain their specialist skills and core offering, while allowing them to compete on a more even footing with some of the larger London-based agencies.
“It’s a practice that Remedy has increasingly adopted. In the past few months, we have worked in partnership with four other Kent agencies, including PR and media buying companies, on a range of projects from advertising campaigns and online marketing to concept work for competitive pitches.
“There’s a lot of work out there. Most companies understand that they need to continue with their marketing to retain their brand position and market share.
“Instead of turning to London agencies, clients are looking to talented regional agencies that can be more competitive on cost but still deliver great campaigns and services.
“By staying lean and flexible, Kent’s creative firms are in a great position to ride the storm. Meanwhile, businesses get to benefit from the current pooling of talent.”
Set up six years ago, Remedy is a fast-growing full-service creative agency that produces effective marketing communications for a wide range of companies, from charities to large corporations.
For further information visit www.remedycreative.com or telephone Lisa Casson on 0845 108 1251.
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Notes to editor:
Images and interviews are available on request.
For press enquiries, contact: Hannah Alland
Tags: collaboration, creativity, employment, remedy creative