Archive for March, 2009

Press Release: Sunshine Kids launch new consumer advertising campaign

Monday, March 23rd, 2009

Sunshine Kids Cuddle Soft

A striking new consumer advertising campaign has been launched by Sunshine Kids – a children’s travel and safety accessories firm – in a bid to boost brand awareness and increase market share in the UK.

Conceived and developed by Kent-based Remedy Creative, and commissioned by Practical Media Services, the creative campaign marks a dramatic shift in approach by Sunshine Kids.

Inspired by the look of vintage Ladybird story books, and using illustrations rather than photography, the ads feature key Sunshine Kids products such as the award-winning Monterey car seat and other car safety and travel accessories.

Sunshine Kids launched the new campaign at the Harrogate Nursery Fair - the nursery industry’s leading annual trade show (22 – 24 March) - and via nursery trade web sites www.nursery-online.com and www.nursery-today.co.uk

Supported by the biggest marketing spend since Sunshine Kids hit the UK seven years ago, the advertising campaign will run for a minimum two-year period across the parenting and automotive press.

Remedy Creative creative director Jonathan Wilcock said: “The distinctive visual approach and language inspired by vintage Ladybird books will help to create a strong brand presence for Sunshine Kids.

“We chose to use illustrations rather than lifestyle or product photography to help them stand out from their competitors.

“In addition, pictures add charm and help to tell a story that would be much more contrived using photography.”

Nick Butler, managing director at Crowborough-based Practical Media Services, who have worked with Sunshine Kids for six years, added: “Sunshine Kids have slowly increased their exposure in the UK over the past few years.

“However, last year the company took the decision to significantly up their game with the intention of grabbing more market share and emphasising their position as a leading company designing, manufacturing and selling child safety travel products worldwide.

“Sunshine Kids tasked us to find a creative agency and Remedy Creative won a three-way pitch. The collaboration has been highly successful and resulted in a stunning, high-impact campaign that will achieve great results.”

For further information on Remedy Creative, contact Lisa Casson on 0845 108 1251 or visit www.remedycreative.com

For information on Practical Media Services, contact Nick Butler on 01892 667314 or visit www.practicalmediaservices.com

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Notes to editor:

Sunshine Kids is a US company with offices worldwide. It sells more than 50 child travel and safety products including car seats and buggy accessories. Visit www.skjp.com

Images of adverts and interviews are available on request.
For press enquiries, contact: Hannah Alland

Posted by Hannah in advertising, press release | Add a response

Press Release: Agency Collaboration

Thursday, March 5th, 2009

“Kent’s marketing and creative agencies are increasingly adopting alternative business practices to beat the recession and maintain positive growth,” says Remedy Creative boss Lisa Casson.

In the last six months, Lisa, who runs a creative agency in Tunbridge Wells, has seen a growing number of advertising, marketing, PR, design and media firms collaborating together to win pitches and work on projects jointly.

“The current economic climate is encouraging some regional agencies to explore new ways of working together to foster creativity and broaden skill sets, which is great news for businesses and brands.” said Lisa.

“Although working with other agencies is not a new practice, I have never seen a time when so many companies are working in partnership for mutual benefit - and I’ve been in this industry for 15 years.

“What we are noticing is that rather than recruit permanent staff or expand the company and service offering, agencies are seeking out complementary businesses to partner on specific projects to make use of specialist experience and create new opportunities.

“This ensures creative firms continue to deliver high quality work to the customer and maintain their specialist skills and core offering, while allowing them to compete on a more even footing with some of the larger London-based agencies.

“It’s a practice that Remedy has increasingly adopted. In the past few months, we have worked in partnership with four other Kent agencies, including PR and media buying companies, on a range of projects from advertising campaigns and online marketing to concept work for competitive pitches.

“There’s a lot of work out there. Most companies understand that they need to continue with their marketing to retain their brand position and market share.

“Instead of turning to London agencies, clients are looking to talented regional agencies that can be more competitive on cost but still deliver great campaigns and services.

“By staying lean and flexible, Kent’s creative firms are in a great position to ride the storm.  Meanwhile, businesses get to benefit from the current pooling of talent.”

Set up six years ago, Remedy is a fast-growing full-service creative agency that produces effective marketing communications for a wide range of companies, from charities to large corporations.

For further information visit www.remedycreative.com or telephone Lisa Casson on 0845 108 1251.

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Notes to editor:

Images and interviews are available on request.
For press enquiries, contact: Hannah Alland

Posted by Hannah in agency, press release | Add a response

Welcome to our blog

Sunday, March 1st, 2009

This is the bit where we tell the world what we’re up to, what floats our boat or what puts a hole in its bow. You’ll find all sorts of interesting nuggets about the wonderful world of design and advertising. We’re blogging about words, pictures, technology and anything that makes us go ‘mmmm’.

But it’s not all about us, we’d love you to tell us what you think about what we think, then we might even tell you what we think about what you… you get the idea.

So have a wander around our blog, enjoy the view and leave your mark. And keep popping back from time to time, because there’s always something new to shout about.

Posted by Jonathan in remedy | Add a response