Great design work starts with a great brief. If the brief is confused or woolly, then chances are, that's the kind of work you'll end up with. But of course, a great brief doesn't guarantee great work, it's down to the interpretation – turning words into pictures.
Much like the fickle world of fashion, logos go in and out of style, some are timeless while others date, horribly. With the current trend leaning towards the minimal, small details that used to be commonplace are gone.
A company's culture and values run all the way through its core. Its culture defines what it is and how it behaves; its values are its moral compass. Together they help keep everyone on the straight and narrow.
Spaniels are well known for their abilities to sniff out drugs, explosives and even people buried in rubble. However, here at Remedy we have discovered that the breed has another talent which could potentially disrupt the creative sector.
What is it that makes design connect with its audience? There probably is no one simple answer, but I would argue that at the root of all great design is an idea. Design with an idea has a greater sense of purpose, a reason to be. Ideas move and connect with people.
You know those graphs? The ones with a 'mobile usage' arrow pointing upwards and a 'desktop usage' arrow going in the opposite direction? Well, it turns out the predictions were true, mobile usage topped desktop in the UK early in 2015.
Dfuse trains people to deal with conflict, aggression and antisocial behaviour. Drawing on the expertise of hostage negotiators; self defence trainers; psychologists and community workers, they deliver training to businesses, charities, the public sector, communities and young people.
This week, Remedy launched a brand new website for fine wine merchants Wholly Grape. The client asked us to create a logo and website to establish an online presence in an already-competitive marketplace.