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Acoustiblok
Brief: At just 3mm thick, Acoustiblok is one of the world's most impressive sound insulation materials. The product is new to the UK, so Remedy was asked to make as much advertising noise as possible.
Solution: We built a no-nonsense campaign around the proposition, ‘Nothing else this thin reduces sound this much’. Graphic representations of the Acoustiblok material accentuate key benefits and the strapline – 'Noise problem? Acoustiblok it' says it all in eight perfectly balanced syllables.
Result: Ads ran in architectural and trade building publications and made the competition look like shrinking violets. Our work with Acoustiblok proves that you don’t need a big space to make a big impact.