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Sunshine Kids
Brief: US company, Sunshine Kids, produces in-car child safety products and accessories. The range is distributed through independents, Halfords and Amazon. Having secured a new deal with Mothercare, Sunshine Kids asked their PR agency, Practical Media Services, to find a suitable creative partner. After winning the pitch, we got our crayons out and created a memorable ad campaign.
Solution: With a relatively small media budget, the advertising had to work hard to give the brand the push it needed in the UK. Full and half-page executions in parenting and automotive titles use Ladybird book-style illustrations to communicate product benefits and jump off the page.
Result: The advertising launched in April 2009 and by the end of the month there had already been a significant increase in sales.
kind words
“Sunshine Kids tasked us to find a creative agency and since you won the pitch, everyone has been very impressed. The collaboration has been highly successful and you have created a stunning, high-impact campaign that I’m sure will achieve great results.”
Nick Butler
Managing Director, Practical Media Services